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Marketing Manager Published: April 26, 2019
London, United Kingdom
Job Type
Up to £50,000

Due to continued growth our Poole based client are looking for a Marketing Manager to join their team. 

-Understand the commercial drivers for the brand by channel and translate these into fully integrated, targeted and segmented marketing plans.
- Inputting into the creation of the marketing budget in line with company objectives 
- Be responsible for the brand management of the businesses core brands
- Implementation of marketing campaigns with key partners
- Management of external agencies and suppliers, engagement with key stakeholders across the business
- Create, develop, implement, manage and measure of marketing plans that are data and insight driven and, covering multi-channel including direct marketing, PR, digital, social, advertising, events and research in line with the marketing strategy and individual brand strategies.
- Ensure all campaigns are launched to deadline with a clearly identified target audience and results focused KPIs
- Developing the brief for all strategic marketing material including company presentations, brand documents and guidelines
- Working with the Sales Director to create campaigns that are coordinated across internal and external sales teams
- To fully understand, manage and improve current trade website and retail websites. Lead the development of and manage all web content including imagery, product descriptions, content and blog
- Identify ways to drive traffic, conversion, customer retention and overall online improvements
-Coordinating SEO across the site from products, categories, pages and social media
- Manage the initiation and development of all print materials including trade and retail catalogues, ensuring product catalogues are designed, collated and printed to deadline.

- At least 5 years relevant experience in a home retail & consumer marketing
- End to end experience of the marketing process from initial briefing all the way to execution
- Deliver best-in class content and solutions through direct retail and trade channels
- Management of a marketing budget to ensure marketing programmes executed are ROI optimised
- Experienced in planning and delivering marketing activities across a range of channels: advertising, content, social and partnerships
- Experience in creating and collating product catalogues with tending experience
- Demonstrated ability to make effective decisions in challenging situations and/or under pressure.
- Demonstrated ability to work well in a team environment and develop collaborative relationships with colleagues across the Company; willingness to work with colleagues at all levels.

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