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Digital Manager Published: June 25, 2019
Location
Andover, United Kingdom
Job Type
Category
Job Role
Digital Manager
Ref
JM-306
Salary
£35000 - £40000 per annum

We are working with a fantastic Hampshire based charity who are looking for a Digital Manager to join their marketing team.
THE ROLE OF DIGITAL MANAGER:
- Manage email marketing, social media, content production, SEO and PPC activity across channels
- Devise and deliver digital strategy and operational plans that align with engagement strategy and business plan
- Lead on website development, including guiding website architecture, user experience and content
- Work closely across all fundraising and engagement teams to scope digital requirements, using knowledge and expertise to advise, refine and iterate
- Work with the database team on web integrations and payment gateways
- Grow audience insight and implement supporter journeys across touchpoints and channels
- Manage digital projects from start to end, including planning, delivering, evaluating and maintaining excellent supplier relationships with digital agencies, partners and suppliers
- Analyse and interpret analytics data to drive data-driven decision making across the fundraising and engagement teams
- Act as a brand guardian, ensuring consistency of visual style and messaging across platforms
- Collaborate effectively with colleagues in all teams to deliver on priorities and objectives
- Maintain effective relationships with donors, supporters, media representatives and suppliers
- Provide technical expertise and input to strategic cross- organisational projects, from scoping of service design to improving digital processes and infrastructure
THE IDEAL CANDIDATE FOR THE DIGITAL MANAGER ROLE:
- Substantial experience in digital marketing / digital engagement / digital fundraising, including planning, evaluating and delivering successful campaigns that drive response across social, PPC, email, display and site optimisation
- Strong knowledge of email marketing platforms, social media management and marketing tools, Google Analytics, Data Studio, Tag Manager and Photoshop
- Strong Project Management skills
- Knowledge of CRM systems and integrations with digital platforms
- Relevant education qualifications and/or professional development or portfolio of evidence

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