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CRM Manager Published: September 6, 2019
Location
London, United Kingdom
Job Type
Category
Job Role
CRM Manager
Ref
JM-314-1
Salary
£30000 - £50000 per annum

This is a fantastic opportunity for an experienced CRM Manager to thrive, working with one of the most iconic global brands.

THE ROLE OF CRM MANAGER:
Own and manage CRM communication activity across email and push notification channels
Leading the end to end process. From briefing objectives to agency through to final quality assurance of customer communications. Managing all client and agency stakeholders throughout the process.
Providing direction to the CRM agency for the delivery of all CRM activity and projects.
Attending product and campaign immersion sessions to interpret strategic direction to brief campaigns into agency.
Becoming an expert in the brand principles and goals and how to best apply these to CRM communications.
Identifying opportunities to improve effectiveness and engagement of CRM communications.
Leading initiatives to improve brand trust and affinity to customers
Curating content into CRM communications in line with brand, CRM and business goals.
Managing the CRM communications calendar.
Managing the reporting of all CRM / Customer Database KPIs in partnership with agency to ensure all targets are being met and positive momentum is being maintained.
Maintaining team dashboard reports and producing and presenting quarterly insight presentations.
Supporting Senior CRM Manager with the implementation of the annual CRM strategy and management of new technology and capability projects.
Supporting Senior CRM Manager with acquisition and engagement of CRM customers onto the app.

THE IDEAL CANDIDATE FOR THE CRM MANAGER ROLE:

A minimum of 2 years’ experience in a CRM Manager role. Within this time you should have held accountability for the quality assurance of customer communications as well as full ownership of CRM projects.
Proven ability to build and maintain strong stakeholder relationships across departments (Marketing, Legal, and Communications) to drive the best outcomes.
Strong and proven organisational skills.
Exceptional attention to detail to deliver a flawless experience to our customers.
A self-starter with a bias for action and desire to own and improve projects and campaigns.
Experience of CRM reporting and analytics with the ability to draw insights and inform campaign strategy and improvements.

Apply
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