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Our client, an investment bank based in the West End are looking for a Marketing Manager.
THE ROLE OF MARKETING MANAGER:
⦁ Research and analyze current marketing efforts in the larger context of the organization and the market.
⦁ Provide meaningful input in the development of product and/or industry marketing and strategic plans.
⦁ Partner with the VP of Media Relations in Europe on new hire client communications, social media posts, and announcements in the Press.
⦁ Collaborate with the dedicated Events team lead to plan and execute specific and firm-wide conferences, webinars, speaking engagements, and other client events in Europe.
⦁ Develop and coordinate the distribution of all internal and external communications
⦁ Assist with message creation, working in concert with relevant industry groups and other members of marketing, assisting with copy writing, defining scope of the effort, response vehicles, and managing production, reporting, and analysis.
⦁ Project manage the process for various types of Industry group content pieces (e.g. monthly/quarterly newsletters, reports, white papers, and annual recaps of deal case studies).
⦁ Ensure the maximization of marketing opportunities associated with officer speaking engagements and firm sponsorships through on-site branding, collateral materials, and other means.
⦁ Assist in planning, monitoring, and overseeing European webpages and other interactive efforts in conjunction with other members of Marketing to facilitate the development, update, and maintenance of online content.
THE IDEAL CANDIDATE FOR THE MARKETING MANAGER ROLE:
⦁ Bachelor’s degree or equivalent in business administration, marketing, brand management, or similar
⦁ Ideally 5+ years product/marketing management in a professional services firm, preferably in the investment banking industry
⦁ A solid understanding of, experience, and expertise in professional services brand management and marketing, preferably within the investment banking industry
⦁ An understanding of media relations and marketing communications strategies
⦁ Familiarity with creative design techniques and fundamentals
⦁ Experience leveraging a CRM database (Salesforce.com) as a marketing/sales vehicle is desirable
⦁ Excellent ability to develop and foster relationships with internal and external partners
⦁ Excellent interpersonal skills and the ability to interact with all levels of management
⦁ Exceptional ability to manage multiple projects with varying priority at one time – to deliver results on time
⦁ Proactive approach to executing new projects
⦁ Must be a self-motivated and results-oriented person, able to lead projects and interact with multiple departments
⦁ Flexibility – an ability to adapt to a rapidly changing market
⦁ Available for overnight and multi-day travel