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Digital Display & Paid Social Manager Published: September 23, 2019
Location
London, United Kingdom
Job Type
Category
Ref
JM-318

Leading Fashion Retailer are looking for a Digital Display & Paid Social Manager.
THE ROLE OF DIGITAL DISPLAY & PAID SOCIAL MANAGER:
- Planning and execution of channel strategy across UK and IE, in line with business objectives
- Acquire and develop relationships with key media partners, including Facebook, supporting longer term channel growth
Identify and grow key strategic projects, building proposals and managing these from start to finish
- Develop a roadmap for continuous incremental testing, identifying budget required and potential performance benefit to the business
- Working closely with the Display and Paid Social agency to forecast performance and budget,identifying opportunities to push performance and highlight potential risk to the business
- Management of one Assistant, ensuring they are working collaboratively with the agency with tasks including briefing creative assets and copy, reviewing account performance, sharing weekly updates with the wider business on advertising news, aligning all briefing across digital marketing channels and attending key trade meetings to update relevant stakeholders on upcoming activity
- Be seen as the ‘go to’ expert for Display and Paid Social, ensuring key stakeholders are kept up to date with performance, initiatives, industry updates and strategy of the channel
- Ensure that the agency are hitting weekly and monthly performance KPI targets, identifying opportunities for optimisation and efficiencies within the channels.
- Co-ordinate with internal Digital Marketing channel managers to ensure integrated messaging, audience targeting and marketing approach
THE IDEAL CANDIDATE FOR THE DIGITAL DISPLAY & PAID SOCIAL MANAGER:
- 4+ years relevant industry experience in a Display and Paid Social marketing role
- Understanding of the fashion / retail landscape
- Understanding of media landscape cross-channel
- Excellent planning and organisational skills – managing and working across multiple projects and departments
- Experience working across a retail/fashion client is desirable

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