Find your dream role

Marketing Manager Published: October 2, 2019
Location
London, United Kingdom
Job Type
Category
Job Role
Marketing Manager
Ref
JM-325
Salary
£27000 - £40000 per annum

Growing Publishing, Events and Exhibitions company are looking for a Marketing Manager.
THE ROLE OF MARKETING MANAGER:
- Developing and maintaining a high level of sector specific knowledge, working with trade associations, media partners and colleagues.
- Creating intelligent marketing strategies based on in-depth market research, in-house knowledge and the competitor landscape
- Creating robust and effective content-led, multi-channel, 12-month marketing plans for each event
- Planning and executing marketing campaigns on time and on budget across email, digital, social, PR, direct mail, editorial coverage, print and online advertising
- Working closely with the in-house content writer to plan and promote content to support the event marketing
- Working with the in-house designer to create effective and appropriate design concepts
- Managing the marketing budget to ensure maximum ROI
- Liaise with Data team to develop and optimise all in house market data
- Managing event websites – perform regular audits, maximise effectiveness and update appropriately
- Working closely with PR agencies in generating pre-show, onsite and post show coverage to boost impact of event content and promotions
- Establishing relationships and marketing agreements with industry-specific media, personalities and companies
- Working closely with the sales team to ensure key objectives and initiatives are aligned, with clear lines of communications and providing the right level of support and direction
- Analysing activity throughout and after all campaigns to measure, optimise and report on performance
- Management of Marketing Executive across final 6 months of the show cycle
THE IDEAL CANDIDATE FOR THE MARKETING MANAGER ROLE:
- At least one year marketing across large scale exhibitions or conferences
- Using email marketing platforms to create targeted email campaigns
- Digital marketing and PPC
- Working with PR agencies to boost the visibility and influence of events
- Strong analytical skills

Apply
 upload file ... Limit reached, delete at least one file below to add more.  






Captcha

Related Jobs

September 9, 2019

Twitter