Find your dream role

Attention! This job posting is 114 days old and might be already filled.
Product Marketing Manager Published: December 16, 2019
Location
London, United Kingdom
Job Type
Category
Job Role
Product Marketing Manager
Ref
JM-338
Salary
£45000 - £55000 per annum

We are working with an innovative tech company based in London who are looking for a Product Marketing Manager.
THE ROLE OF PRODUCT MARKETING MANAGER:
- Working hand-in-hand with product managers to understand user needs and craft and refine the messaging framework and user stories that will drive product-focused content.
- Translating this user understanding into enriched buyer and user personas to continuously improve the go-to-market strategy.
- Creating product-focused content optimised for these personas, including:
-Sales decks
- Website copy
- Demand generation content (including social content, webinars, and white papers)
- Product user guides and training videos
- Owning all the marketing activities related to each product release or new product launch.
- Owning relationships with industry analysts (e.g. Forrester, Gartner), working with them to ensure that they understand capabilities.
- Get feedback on which product messages resonate best, and refine the materials accordingly.
- Create client success stories and testimonials that can be used as marketing collateral.
- Owning the competitive intelligence function, creating regular competitive updates for teams, as well as competitor-focused sales enablement content as needed.
- Working with the Director of Communications to create media stories related to the product when appropriate.
THE IDEAL CANDIDATE FOR THE PRODUCT MARKETING MANAGER:
- Experience in a B2B product marketing role—ideally either marketing a machine learning product or marketing a product to the financial services sector.
- Strong written and verbal communication skills. You’re a great writer who’s comfortable creating client-ready material across multiple formats.
- A client orientation. You are able to understand what clients value and how they make decisions, and to communicate with them in a personal, engaging way.
- An understanding of, and demonstrable interest in, machine learning.

Apply
 upload file ... Limit reached, delete at least one file below to add more.  






Captcha

Related Jobs

February 14, 2020
Marketing ManagerLondon, United Kingdom
February 10, 2020
Digital Marketing CoordinatorDorchester, United Kingdom
February 4, 2020
Marketing GraduateLondon, United Kingdom
January 24, 2020
Graphic DesignerLondon, United Kingdom

Twitter