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Email Marketing Manager Published: July 16, 2020
Location
London, United Kingdom
Job Type
Category
Job Role
Email Marketing Manager
Ref
JM-356
Salary
Competitive

We are looking for a consumer focused Email Marketing Manager to join the busy London office of a global company.
THE ROLE OF EMAIL MARKETING MANAGER:
- Strategic responsibility for the largest and fastest-growing B2C programme; driving traffic and sales through an employee savings and discounts portal against ambitious growth targets; including managing an email subscription list of over 300k members with multiple campaigns a week targeting acquisition, cross-sell, up-sell and re-engagement
- Continually look for inspiration and creative, innovative ideas for new ways to engage audiences and become an expert at optimising each stage of the eCommerce buyer funnel
- Working with the merchant relationships team to plan and implement compelling offers and promotions for top retail brands to drive merchant revenue through discounted Gift Cards, eGift Cards, and online offers and to maximise revenue from merchant media spend
- Manage a small team to ensure development and optimisation of eCRM and automation programmes and provide strategic input into the development of the marketing automation tool - Salesforce Marketing Cloud
- Develop our 'out of the box’ communication tools to help our clients maximise uptake and engagement in their schemes
- Manage point of sale (POS) marketing and communication materials for prepaid cards and digital voucher programmes (card designs, postal packs)
- Content manage retail promotions across prepaid card solutions through in-app promotions,eventually leading the development of an eCRM and push notification programme
- Analyse and report back on Key Performance Indicators to the business
THE IDEAL CANDIDATE FOR THE EMAIL MARKETING MANAGER ROLE:
- Marketing-related degree or similar qualification preferred
- Deep understanding of B2C marketing strategy and keen digital awareness (tech-savvy), preferably in an eCommerce environment
- Highly organised with an ability to plan and juggle several projects and tasks at the same time; self-motivated and capable of working autonomously in a fast-paced environment
- Strong ability to develop campaign messages and propositions is a must, including ademonstrable high standard of copywriting, with an excellent ability for storytelling, structure, spelling, grammar, and understanding of style, tone of voice and audience
- A master of marketing automation; Salesforce Marketing Cloud useful, but experience using a similar tool is essential
- Ability to manage databases and work with data and processes to drive personalised content and offer 100% quality assurance
- Understanding of GDPR, PECR and ability to adapt to new regulation and best practise
- Attention to detail is essential
- Analytical and always looking for insight that will drive continual performance improvements
- Great eye for brand and design
- Basic to intermediate HTML will be required
- Adobe Creative Cloud experience preferred
- Microsoft Office - Excel, Word, PowerPoint
- Someone looking to continually, learn, develop and improve

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