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CRM Manager - 18 month contract Published: September 3, 2020
Location
London, United Kingdom
Job Type
Category
Salary
Up to £60,000

Well known global restaurant chain are looking for a CRM Manager - Adode Campaign for a 18 month contract.

THE ROLE OF CRM MANAGER (ADOBE CAMPAIGN):

- Own and manage the successful deployment and integration of new CRM technology and capability

- Be the subject matter expert in the CRM and digital technology stack and how it can be deployed for new campaigns that achieve new customer and business goals

- Manage the process for requesting new events and attributes to be built into the CRM tool (Adobe Campaign) to deliver new capability and campaigns

- Provide direction to the CRM agency to ensure flawless execution

- Manage elements of the digital loyalty programme to drive KPIs

- Manage the implementation and integration of a new Global CRM Analytics hub and data models

- Work as part of a team to deliver CRM and digital capability to a new market

- Oversee the implementation and evolution of a new CRM reporting suite

THE IDEAL CANDIDATE FOR THE CRM MANAGER (ADOBE CAMPAIGN) ROLE:

- A minimum of 4 years’ experience in a CRM Manager (or equivalent) role. Within this time you should have held accountability for understanding business and customer goals and using CRM technology to bring new initiatives to market

- Strong understanding and experience of CRM technology (Adobe Campaign) and customer data systems

- Strong understanding and experience of CRM segmentation and lifecycle principles and analytics and optimising programmes to drive measurable improvements

- Proven ability to build and maintain strong stakeholder relationships in a matri organisation to drive the best outcomes

- Exceptional attention to detail to deliver a flawless experience to the customers

- Experience of CRM reporting and analytics with the ability to draw insights and inform campaign strategy and improvements

- Strong commercial focus

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