How To Write A Job Advert To Attract The Perfect Candidate

How To Write A Job Advert To Attract The Perfect Candidate

How To Write A Job Ad To Attract The Perfect Candidate

We all know getting the perfect candidate for a role can be tough, involve a lot of methods of recruiting and take a fair amount of time. But, starting with an accurate and engaging job advert can really help pull in the right calibre of candidates and excel the process.

Here are a few tips we think help to make a great job advert:


Like most things, starting with the reason you’re doing it and what you want to achieve from it, is the best place to begin. So, for a job advert, you would typically hope to describe the role and attract response from relevant applicants but also act as a reference point for a successful candidate for their responsibilities.


Short Description

The majority of job adverts are published online with a short description and the option to click through to the full job advert, but, on average only 1 out of 4 people do click through. So, no matter how few words you are able to write, you need to make sure you are able to give a good overview of what is on offer.

After all your main aim is for people to read the entire advert and of course then for the best candidates to press “Apply Now”.

Language & Layout

We always advise for job adverts to be as clear and concise as possible and we find the best way to do this is to split the advert into three sections; Company information, job responsibilities and the candidate attributes.

When it comes to writing the advert, avoid using phrases like “the successful candidate” or “the ideal applicant” too often, as it could make even the most suitable candidate question whether they’re right for the role.

Company Information

This where you can convey your company’s culture and identity and really try to attract someone with the right personality for your team. This is also a chance to ‘sell’ your company, but remember you don’t want a candidate to work for you just because they like the company, for them to be successful, they must be passionate about the job as well.

The Role

This section is so important because it allows candidates to compare what is required in the role with their own skills and experience and ultimately see if they are a match.  Firstly, start with the job title which has to be clear and should not mislead the reader.

Aside from that, these are some of the most important aspects that need to be included;

Key areas of responsibility.

Where the role sits within the team and department.

Short and long-term objectives.

Scope for progression and promotion.

The Candidate

Of course, you want an amazing candidate, they are going to part of your team, but let’s remain realistic here… no one is perfect! Make a list of skills that are required for the job, not an impossible list of every skill that may be relevant.

Distinguish between ‘Must Haves’ and ‘Nice-to-Haves’ and remember to include personal attributes, not just professional qualities because personality is just as important as competency!

If you are struggling with writing an advert or even just want an extra pair of eyes to read over it, let us know. We are always happy to help!

Are you looking to grow your marketing, digital or sales teams? We have a huge network of amazing candidates across numerous industry sectors and levels of ability. So, for a free consultation of how we can help you achieve more:

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